Did you ever hesitate to take an UberPool or question the safety factor before booking an Airbnb? Have you ever stayed in an Airbnb or used an UberPool and tried to understand why these concepts exist, how they started, and what they are built on? Have you tried to understand what they stem from and the implications that they have on our society?  The concept of ‘sharing rides’ or ‘sharing a house’ stems from the fact that consumers have a sense of trust within the company and the people they would interact within this process. A major part of the … Continue reading Uber: Economy of trust